1- I like that whenever I look at Advertisements I try to think about the purpose and what the creatives were thinking when they tried to make it. This past semester I stayed at my Aunt and Uncle’s apartment in the city for my internship and we would always sit down and watch an hour of TV before bed. During commercials we would always make comments and I would always wonder what the creatives were thinking whenever my Aunt would go, “That commercial was awful!”
2- I was always skeptical about watching the news because I know they do have biased opinions sometimes. I always forgot which one was liberal and which one was conservative so I didn’t watch. But now, I want to start watching the news and becoming more aware of current issues, especially during a campaign year. I should be more up to date on what the candidates stand for.
3- I love that I learned new programs! I didn’t really like the book at all so I didn’t enjoy the lectures. But every-time I knew we were using another computer program I didn’t mind coming to class. I hope when I get a job that I can use the programs we used in class and become more literate in them.
Companies want their brands to be connected with a certain feeling or emotion. Puma’s success today came from their ability to totally reposition their brand. 10 years ago Puma was not seen as fashionable and cool. Now, most of puma’s sneakers aren’t the typical Running, Hiking, or Basketball sneaker. They aren’t bought for the usual function of a shoe. They’re bought on style and fashion.
I found this ad by surfing the web. It’s a German ad created by the Independent women social aid organisation. I thought the ad was very powerful, and I’m not sure if an impactful add like this would show up in the United States. What also caught me by surprise was that the girl doesn’t look like the typical abused women. She’s young and looks like she came from the middle class. She looks like someone I could have went to high school or college with.
In Chapter Six, the class discussed the idea that glamour comes from envy. I agree with Sturken and Cartwright fully on that idea. I never thought of envy that particular way. But everything I percieve as glamourous is because I envy someone. I want someone’s look or valuables because I envy their look or materials. I want them for myself so therefor they’re glamorous.
In class we began watching the movie Idiocracy. The movie poses the idea that the human race will become idiots because technological advances are making our lives easier for us. Parts of the movie have a valid point. We don’t even have to know how to use a vaccum anymore. (As shown when the vacuum thing malfunctions.) However, I don’t see this idea as a large threat. The reason why there are so many technological advances that make our life easier is because there are people smart enough to create them and humans are always trying to become smarter or create the next innovative product.
Products that attempts to sell someone control over their body is Anoretix, Crest White Strips, and Proactiv. Anoretix is a weight loss pill. The homepage for Anoretix states that someone lost 12 lbs in 72 hours. It makes someone loose weight quick and inevitably look better. Crest White Strips allows consumers to whiten their teeth at an inexpensive cost with little to no pain. Lastly, Proactiv allows anyone to have clear beautiful skin. All three products make consumers look better and feel better about themselves. They are also not age or sex specific. These products are targeted towards anybody who wants to change their look.
